The ARK is a full service video production company located in south west Florida. Do you need a video for your company’s website? We have you. What about a wedding video to highlight your special day? We have you! Are you a realtor and trying to sell a property? You guessed it, we can do that too. Social Media content for your business? Yup. Lifestyle videos and content? Yes, we do that too…

At the ARK video, we cover all the bases for your production needs. Now, what is our niche? It’s actually none of the above options at all. Our passion truly lies in the art of storytelling, more specifically, documentary film. The ARK team has created two award-winning documentaries over the past 3 years. Feel free to check out our favorite here.

Advertising in 2023

Before social media existed, small businesses would have to give up an arm and a leg in order to produce solid commercial for television advertising. With the rise of social media, small businesses across the globe are able to have their voices heard. Think of it this way, when your favorite show goes to commercial break, what is your next move? Yes, some still enjoy classic commercial ads that keep them mildly entertained. However, most individuals turn to their cellular devices to stay entertained and to stay informed. That is where social media advertising comes into play. A recent study by LYFE marketing takes a look at CPI, or cost per impressions. In this study, they reveal that social media advertising is a little over nine times cheaper to produce than broadcast commercials. The goal of advertising is to reach the most amount of people for the least amount of money. In this new wave of social media, this enables businesses with small marketing budgets to compete with large corporations through social media advertising.

Video Production and Social Media

Now, what makes videos so much better than your average photo ad on Instagram? According to news whip, “While the average engagements for photos have increased by 46.4 percent, the average engagements for video posts have increased by 53 percent, showing that engagement growth for video is outpacing photos.” As you can see, although photos are still the number one way to engage audiences, social media video production is rapidly increasing and quickly reaching the same level as photo production. Furthermore, most people on social media have this desire of going “viral.” Newswhip goes on to say that you have a way higher chance of going viral by producing solid video production rather than photos. Engaging videography can stick to an audience more than a photo, and a social media platform that has all of the above have an even higher likelihood of going viral and becoming a big brand through social media.

What is a “content creator?”

Our job as content creators is to produce content for brands. Whether it be for their social media platforms or websites, our job is to create meaningful content in order to reach the most amount of people possible. Content can range from professional photography, videography, cinemagraphs, GIFS, logo animations, and more. We are skilled in most adobe platforms, including premiere pro, after effects, and photoshop. We are able to produce a wide variety of content, enabling businesses to have unique social media platforms that rapidly engage their audiences.